Marketers need the ability to measure cross-screen impact, and they need impressions-level data on all screens, including linear. Comscore has asserted this role in the transformation of measurement by introducing the cross-platform Comscore Everywhere solution earlier this year. The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
Say hello to a Wider World with WideOrbit, the one platform that ties everything together, from pitch to payment. Doing more business in today’s media landscape means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. That’s why so many industry leaders – including UrbanONE, Midwest Communications, Spanish Broadcasting, Rogers, and Entercom – have partnered with us since 1999. With WideOrbit, the one platform that ties everything together, from pitch to payment.
Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising. S why so many industry leaders – including UrbanONE, Midwest Communications, Spanish Broadcasting, Rogers, and Audacy – have partnered with us since 1999. Seamless Digital Order and Digital Log integration with WO Network enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization. Seamless Digital Order and Digital Log integration with WO Traffic enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.
The automation logjam is breaking up with companies like Hudson MX, Videa, WideOrbit and ProVantageX in play. But with so many competitors, there’s the likelihood that there will be a winnowing down of platforms with time. And frictions remain to be ironed out — most notably handling makegoods automatically. The companies are integrating Mediaocean’s Spectra platform and WideOrbit’s WO Programmatic Sales Console to simplify rei automation squad broadcast spot ordering, avail proposal and response processes to save ad buyers and sellers time and money. AIT News Desk is a trained group of web journalists and reporters who collect news from all over the technology landscape. The technical space includes advanced technologies related to AI, ML, ITops, Cloud Security, Privacy and Security, Cyberthreat intelligence, Space, Big data and Analytics, Blockchain and Crypto.
“Our partnership with Comscore allows us to provide the data advertisers need for effective targeting, combined with the ease of execution, waste reduction, brand safety, and rate transparency they’ve come to expect from WideOrbit marketplace transactions.” WO Automation for Radio v5.0 allows for full control of the radio automation system from anywhere with an internet connection, including remote voice tracking capabilities to provide at-home or on-the-go functionality to equal the in-studio experience. WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing.
Doing more business in today’s media landscape means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. That’s why so many industry leaders – including UrbanONE, Midwest Communications, Cumulus, Spanish Broadcasting, Rogers, and Audacy – are valued partners of WideOrbit. That’s why so many industry leaders – including UrbanONE, Midwest Communications, Spanish Broadcasting, Rogers, and Entercom – have partnered with us since 1999.
WideOrbit offers the most complete radio station management solution to keep your business moving and listeners engaged. Inspired and informed by thousands of hours working side-by-side with radio professionals, WideOrbit’s end-to-end solution is backed by over 20 years of industry experience. Digital and linear media measurement company Comscore is expanding its partnership with media buying and selling platform WideOrbit in order to introduce new media sales and measurement capabilities for traditional, or “linear,” TV and radio outlets. Axia Audio partner WideOrbit Inc. (), a leading provider of business management software for Media companies, has announced that their WO Automation for Radio software now provides comprehensive integration with Axia AoIP routing systems.
Established in 1999, San Francisco based WideOrbit is a global leader in premium broadcast technology. Its single-vendor platform helps media companies manage ad operations across business processes and media types. Its flagship WO Traffic software is used by more than 3,000 television and radio stations, as well as major media networks like Bell Media, DirecTV, Fox Sports, NBC Universal, Viacom and more. WideOrbit product lines include solutions for sales, traffic, media networks, radio automation and promotion optimization. And our client list includes the finest group of television stations, radio stations and media networks in the industry.
