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Market Orientation Definition

The past decade has been characterized by internal cost reduction, cautious investment, higher corporate profitability, rising M&A, and muted innovation across large parts of the economy. This path has resulted in slower job growth, slower improvements in wages and living…

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The Role Of Customers In Marketing

The American traders/Industrialists had to face strict competition at that time. To increase the sale to the extent the production could adjust was like a challenge for the marketing institutions. The concept of marketing therefore, took the modern shape. This…