Market Orientation Definition

The past decade has been characterized by internal cost reduction, cautious investment, higher corporate profitability, rising M&A, and muted innovation across large parts of the economy. This path has resulted in slower job growth, slower improvements in wages and living…


The Role Of Customers In Marketing

The American traders/Industrialists had to face strict competition at that time. To increase the sale to the extent the production could adjust was like a challenge for the marketing institutions. The concept of marketing therefore, took the modern shape. This…