Social media helps people who are socially isolated or shy connect with other people. Jeannette Van Houten uses social media to find owners of photographs the explosive use of social media is an example of: and mementos strewn from houses by Hurricane Sandy. Social media sites empower individuals to make social change and do social good on a community level.

Social Networking does not just benefit individuals, but it also benefits businesses as well. These sites allow businesses to advertise and market services to a large audience, and a profile is free to set up . Numerous businesses have created profiles that provide detailed information about the business to advertise in a low cost way .

The research focus is set in the investigation of positive and negative aspects of use of social networks using a ‘bifocal approach’ to social networks analysis. Our bifocal approach uses qualitative approach reviewing published literature primarely blogs, forums, web sites, etc and interchangeably compares and conveys the results with focus groups. The objective of the research study is to show that social networks can runs both ways, it can be helpful while at the same time can be very dangerous and impact in asocialization and other harmfull ways. Social networks have become an inseparable part of not only students but also the lives of people in general.

Social media offers teachers a platform for collaboration with other teachers and communication with students outside the classroom. The Ice Bucket Challenge fundraising campaign for amyotrophic lateral sclerosis went viral on social media, raising $100.9 million in donations in one month alone., a science social media site, have discovered new planets via crowdsourcing. The US military and Department of Veterans Affairs use social media to help prevent suicide. Social media allows for quick, easy dissemination of public health and safety information from reputable sources. Shy adults also cite social media as a comfortable place to interact with others.

Social networking has already completely changed the way people interact in the world, but also it is advancing more to make it easier to access. Now social networking is becoming mobile and can be accessed through the use of a cell phone. It is thought to be a great idea and would increase the use of social networking since a lot of people carry cell phones with them at all times. People can use mobile phones to update their status, post comments, upload photos, send messages, and update profile from just about anywhere .

When alerted to new social media activity, such as a new tweet or Facebook message, users take 20 to 25 minutes on average to return to the original task. In 30% of cases, it took two hours to fully return attention to the original task. 36% of people surveyed listed social media as the “biggest waste of time,” above fantasy sports (25%), watching TV (23%), and shopping (9%). 31% of teens who use social media have fought with a friend because of something that happened online. Students who are heavy social media users tend to have lower grades.

Even spending just 30 minutes a day on social media while at work would cost a 50-person company 6,500 hours of productivity a year. A USC Annenberg School study found that the percentage of people reporting less face-to-face time with family in their homes rose from 8% in 2000 to 34% in 2011. Another found that grades began a steady decline after secondary school students reached 30 minutes of daily screen time. Students who used social media had an average GPA of 3.06 while non-users had an average GPA of 3.82. 31% of teens say that using social media during homework reduces the quality of their work.