The organizers are excited for the energy of an in-person conference after two years of being stuck on Zoom! MAC members can secure an early-bird registration for only $599 ($799 for non-members). Regular registration will run MAC members $1,199 and non-members $1,599. Please select Ok if you would like to proceed with this request anyway.

Evolution of the total number of citations and journal’s self-citations received by a journal’s published documents during the three previous years. This indicator counts the number of citations received by documents from a journal and divides them by the total number of documents published in that journal. The chart shows the evolution of the average number of times documents published in a journal in the past two, three and four years have been cited in the current year. The two years line is equivalent to journal impact factor ™ metric. Two or more years of experience in financial services marketing, or a Baccalaureate degree with a business, economic or marketing related major.

While many larger banks have created “chief diversity officer” roles over the past several years, that role has been more of a rarity at smaller banks.

But ABA Bank Marketing needed to maximize their leadership, positioning themselves as a hub that offers daily value to CEOs and bank marketers across America. We helped consult, strategize and rebrand the entire ABA Bank Marketing division. We crafted new brand language, including a new brand promise; a tagline that summarizes their unique advantage, “No one knows banks like we do;” and a brand story. We then proceeded to outline all the ways in which a new brand and image could be launched.

In the past, day passes began at $200 for members and $350 for non-members, or you could attend both days for $325 per member and $475 per non-member. Today many banks agree that offering Personal Financial Management tools as part of their overall digital strategy makes sense. Consumers want tools that offer deeper insights and guidance into their everyday finances. These tools offer new value-added services, helios framework rust which help to make their online banking propositions much more attractive. Financial Institutions that chose to include PFM with their suite of digital offerings will be in the unique position to improve their digital transformation while building and retaining customer relationships. Also hosted by the Strategy Institute, the 2022 conference will take place virtually on April 27th and 28th.

The ABA School of Bank Marketing and Management is the only national school of its kind for bank marketers. Learn from an unmatched faculty of industry experts and practitioners. The impact-driven curriculum provides a solid foundation in marketing principles and management practices.

With increased competition from traditional banks, brokerage houses and online financial services providers, marketing has become more important than ever. Gain the skills you need to develop and execute successful strategic marketing campaigns to increase your bank’s visibility and contribute to the bottom line. Course Curriculum and Schedule The ABA School of Bank Marketing and Management is a two-year program delivered one week a year. The ABA is the primary resource for banks in America when it comes to marketing and retail. There is no other organization in the country that can provide the assets, resources and value to banks than the ABA can.

This conference will take place at the West Des Moines Marriot Hotel. Don’t miss your chance to reach key leaders in America’s $18 trillion banking industry. 99% of readers consider ABA to be their primary or secondary source of information about banking news and best practices. Journal Self-citation is defined as the number of citation from a journal citing article to articles published by the same journal. The Community Bankers Association of Illinois historically has hosted its annual conference in April in Springfield, Illinois. In the past, rates have started at $265 for members and $465 for prospective members.

If you cancel less than 16 days before the start of the session you are not eligible for a refund. This annual event includes tracks for marketing, trust, technology, security, leadership, executive leadership, and agricultural lending. The 2022 event is taking place on January 31st and February 1st, 2022 at the Little Rock Marriot.